important to know
No one can claim the prophetic status in business as if they are the missionaries of love and peace. The key difference is that none of us exists in this life as humans to eat. Food is essential for our survival, but it is not the purpose of our existence. Likewise, money is essential, but it is not the purpose of the business.
Leading companies do not compete, they lead. They do not have competitive advantages; they have leading ones. If you are a leading business, what is your leading advantage?
The leading advantage test should be completed by the founder, leader, entrepreneur or someone with a strategic outlook of the business.
Please note that this test is for all types of businesses from small start-ups to large corporations irrespective of the industry.