The failure of most businesses stems from their inability to determine why they exist.

What are they trying to achieve?

Most entrepreneurs’ bottom line is how they make money, which is undoubtedly essential for any business. People do not live to eat; they eat to live. Food is essential for our survival, but it is not the purpose of our existence.

Understanding this point paves the way into understanding leadership and the concept of having a purpose. Arguing this point is baseless and reflects the narrow-mindedness of the proponents.

 True leadership in business means fostering the synergy between the purpose of the business and its impact.

This is the leading advantage that ensures the stability and profitability of a business.

Understanding why you are in business in the first place and the impact that you set to create is crucial.

WHAT IS YOUR BUSINESS LEADING ADVANTAGE?

PURPOSE IS THE LEADING ADVANTAGE

 The leading advantage does not occur automatically; it requires leaders to embed it in all communication and critical functions of the business.

UK@2020 PURPOSE VANGUARDS INT