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FAQs

Purpose is the essence of who you are, your unique DNA. It's the difference you make for yourself and others, what you stand for in life. Purpose is about finding meaning and represents the highest level of human fulfillment. It's not merely a list of corporate titles, degrees, skills, and experiences found on a resume. Purpose transcends visions, missions, goals, and tactics. It's the fusion of our passions, energies, experiences, needs, and dreams.

Purpose represents the difference you make in the world, while goals measure your progress toward achieving that purpose. Many people confuse purpose with goal setting, spending their lives chasing goals that may change over time. As a result, they may progress without feeling they've tapped into their unique gifts or reached the most fulfilling aspects of their lives.

Many spend their lives in pursuit of discovering their passions, but the truth is that purpose ignites passion, not the other way around. People often struggle to kindle their passions, only to find themselves unsuccessful. True passion is sparked by knowing what you stand for, what you're willing to fight for, and even die for. Consider Nelson Mandela, former president of South Africa from 1994 to 1999. His purpose was clear: to end apartheid and achieve freedom and equality for all South Africans. Mandela's purpose was not merely a distant hope; it was a call to relentless action. Through his unwavering dedication, he transformed South Africa into a multi-racial democracy where freedom and equality were accessible to all. Mandela didn't just envision freedom and equality; he lived and acted upon his purpose. He sacrificed 27 years of his life in jail to achieve his mission. His example demonstrates that true purpose is not just a lofty idea but a commitment to action, even in the face of adversity

All of us have been conditioned and influenced by our parents, friends, schools, teachers, colleagues and the whole society. Therefore, most of us have been pressured to pursue certain things in life which probably did not add any satisfaction and value to our lives. The power of finding purpose is in refocusing, realigning and fulfilling our deepest passions, desires, dreams and needs.

If you want to get to the core of who you truly are. If you want to be highly focused on what greatly matters. If you want to reach the most gratifying and fulfilling part of your life. If you want to start the first step in the leadership journey, purpose is a must.

The financial aspect of every business is crucial for its sustainability, growth, and profitability. While profitability is a fundamental objective, it's essential to recognize that no one in business holds a prophetic status as if they were missionaries of love and peace. It's crucial to understand that as humans, our existence goes beyond mere survival—food sustains us, but it doesn't define our purpose. Understanding this distinction is pivotal in comprehending leadership and the concept of having a purpose. Viewing purpose as a framework through which businesses navigate high-stakes challenges and solve problems provides a valuable lens for evaluating great leadership

Purpose is the difference you are making in the world. Vision is how the world looks like after achieving your purpose. Mission is how you will advance and fulfil your purpose Goals are the markers on the road that show the progress towards reaching your purpose.

Leaders lead by example, inspiring and empowering others to reach their full potential. They actively work to solve problems and create value for everyone involved. In contrast, those who aren't leaders often resort to competition, manipulation, and disempowerment, creating problems and extracting value for their own gain. The effectiveness of leadership is ultimately measured by the purpose of the business and its impact on people's lives. A purpose-driven approach ensures that decisions and actions align with creating meaningful and sustainable outcomes for all stakeholders, reflecting the true quality of leadership.

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