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The lack of a clear definition of leadership and a universal standard of measurement has led to widespread confusion. When people discuss leadership without a shared understanding, they inevitably have different perspectives, which result in varied interpretations and implications. This divergence means that leadership often means different things to different people, complicating efforts to measure and define it consistently. Attempts to quantify the qualities that make a leader have not led to a universally accepted standard.

To meet this challenge, we have created a new leadership assessment framework and the Purpose-Impact Score—a groundbreaking approach aimed at identifying the top 1% of purpose-driven businesses globally. Our evaluation distinguishes exceptional purpose-led leadership through a comprehensive assessment across five key dimensions:

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  • Clarity & authenticity of purposeIs purpose clearly defined and meaningfully embedded?  Is purpose woven into the fabric of operations, leadership behaviour, and company culture?

  • Leadership alignmentDo leaders embody and amplify purpose in daily actions and strategic decisions?

  • Employee experience (EX) Does the workplace empower, engage, and inspire people meaningfully?​​

  • Customer experience (CX)Is purpose creating distinctive value for those served?

  • Stakeholder impactAre measurable outcomes improving lives beyond the business?
     

Using purpose as a leadership standard is crucial because it clarifies what organisations and businesses are striving to achieve. It serves as the benchmark that separates true purpose-driven businesses from the rest, ensuring that the focus remains on meaningful impact rather than just financial success. 

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