Joining the world true business leaders means that your business has met the highest purpose and leadership standards. The purpose impact score measures and reflects the true synergy between the purpose of the business and its final impact on all stakeholders. We assess the strategic areas below. The scoring range for each area is from (1 – 5) and the total score is 25 points. The total sum indicates the overall business purpose impact. The purpose- impact score is divided into two parameters.

The business has satisfactorily met the purpose- impact requirements.

The minimum score of 15+ points is required.

The business has exceptionally met the purpose- impact requirements. The minimum score of 20+ points is required.

To maintain certification, we review purpose impact performance for all certified businesses every two years.